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Petra
Dufkova
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Where art meets heart.
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Project
Details
There is a world where art speaks without a word. It is calm, still expressive.
Petra Dufkova is renowned lifestyle and fashion illustrator. With time there came the need for elevating her visual presentation and so we came with new logo and overall visual identity. The symbol itself is symbolic - very organic, feminine, dynamic yet minimalist kind of signature of the author. It is reflected in the typography itself. Elegant, timeless, exclusive. Like Petra and her works.
Challenge
The challenge for the Petra Dufkova Illustration project was not only to design a logo and create an overall visual identity, but find her more solid place on the market. Before starting the whole design work we did detailed analysis of her tone of voice and we defined communication archetype as well. All that helped us harmoniously incorporated Dufkova's fluid watercolor style with the client's modern brand ethos.
Goal
We aimed to develop a cohesive and versatile visual identity that could be effectively applied across various mediums, from digital platforms to print materials. Balancing the delicate intricacies of Dufkova's artwork with the boldness required for a memorable and impactful brand presence was a unique and rewarding challenge.
Result
The new logo and overall visual style feature an elegant and contemporary design that is easily recognizable and applicable across various media. This cohesive visual language, inspired by the communication archetypes of the Caregiver and the Lover, successfully represents femininity and style, typical not only for the fashion industry. This significantly enhances the client's aesthetics and values, elevating their brand to a higher level.
