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Inhale
Exhale
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A Place to Breathe In and Out. KLIMSZ created a complete brand world for Zadní Hrádek—a restored Czech estate where nature, purposeful work, rest and shared experience meet.
Project
Details
Set across six private hectares around one hour from Prague, the former manorial farm brings together more than 300 years of history with orchards, ponds, organic gardens, beekeeping, an open kitchen, movement space, barn and accommodation.
Zadní Hrádek welcomes small groups to slow down, work with their hands, eat, breathe, listen and reconnect with natural cycles.
Client
Zadní Hrádek
Year
2026
Timeline
1 month
Service
Branding
Challenge
The place contains many layers: heritage, agriculture, hospitality, movement and culture. The challenge was to unite them without turning Zadní Hrádek into a conventional wellness resort or romantic rural cliché. The place itself—not its founder—had to remain the hero.
Goal
To position Zadní Hrádek not as an escape, but as a return: to direct experience, natural rhythms and quiet quality. The identity needed to feel calm, grounded and contemporary across every physical and digital touchpoint.
Result
KLIMSZ delivered the complete visual identity, logo system, colour palette, typography, image direction, tone of voice and website. The brand was then extended through ongoing social media strategy, content creation and management. The cohesive system gives Zadní Hrádek a consistent voice—from digital storytelling to hospitality and product applications—and presents it as a distinctive private retreat with depth, substance and a recognisable sense of place.
